A Business Golf Event
The woman who plays golf for business is utilizing one of the best business tools there is. She sets herself apart from the competition by capturing quality time with a client or prospective client. This is a true story….
Chris was trying to get to the right person at her largest customer site in order to promote a new business offering that her company had initiated. Her vice-president was invited to play in a golf event with someone from that company, but at the last minute he couldn’t play. So he asked Chris to fill in. Playing in that golf event put Chris in touch with the right person, and she was able to make the presentation about the new offering. This resulted in increased revenue for both the company and Chris.
Chris was ready. She knew how to play golf and played with confidence. Her boss was aware of her skill in the game as well as her respect for the game. He knew he could count on her to represent the company in a positive way.
Chris arrived at the event in plenty of time with the necessary equipment and appropriate attire. She played her own game without excuses and kept the focus on the client. She made sure they had fun together. And she saved the business talk until the 19th hole. A great time was had by all!
In order to be successful in playing golf for business, it’s imperative that you not only play reasonably well but that you know the rules and etiquette of the game and are able to keep pace. Knowledge translates to confidence and that can translate to business.