I just got an email from my friend, Kathleen, who shared with me her experience last weekend when she went out to buy new irons. Unfortunately, the scenario is all too real. See if you can relate to her frustration. I know my blood pressure rose a few degrees as I read her story.
Kathleen and her husband went to a well-known, large golf store and began talking with one of the sales staff who had been there for some time. Kathleen continues, “First of all, the guy talked to my husband – not me – about everything from price to technology to brands, even though my husband told him more than once that I was the one buying the clubs. The guy didn’t get it. Then, without even asking me about my game or seeing me swing or anything he went on with things like the following:
- ‘These clubs should work great for you – I gave them to my wife . . .’
- ‘These clubs could be the start to helping you break 100 . . .’
- ‘Even if you never play anything more than par 3’s or executive courses . . .’
“Then he tried to sell me a complete set with covers and bag – in pink or purple, of course – when the whole time I told him I just wanted irons. He told me he didn’t know of any women’s clubs that didn’t come in complete sets or any brands that only sold women’s irons. Excuse me . . . ??!”
I repeat: Can you relate?
Purchasing new clubs is a huge decision and a significant monetary investment. Kathleen was more than frustrated when she left the store – without any clubs.
I do have an answer for this problem: custom clubs made just for you by a true professional in the business. I can recommend just such a person, and I promise you that you will come away from the club fitting knowing that you have the right clubs for you, feeling good about the experience, and, most likely, spending less money.
The final straw for Kathleen was “when he stepped into the swing booth while I was testing out some clubs and started to show me how to ‘correct’ my stance / swing.” I could just scream!