I just attended the 2012 PGA Show in Orlando, Florida. I have never heard so much talk about getting women into the game of golf. The PGA launched a “grow-the-game” initiative (called Golf 2.0) that has three objectives: “1) to retain and strengthen the core;(i.e. those who already play the game) 2) to engage the ‘lapsed golfer;’ and 3) to drive new players.” Maybe you see yourself in one of these three categories.
So why aren’t more women playing golf?
The PGA of America has retained Donna Orender, former WNBA President, as a consultant to lead the charge for women and girls. She says, “Women want to play the game, but they also want and need an invitation to play. They want to feel welcome.”
I would take that one step further and say that women want a golf experience that provides fun, camaraderie and some measure of personal satisfaction.
According to PGA of America President, Allan Wronowski, “We need to make golf more welcoming and more relevant to all.” Thus, the PGA of America is exploring many ways to “speak female.” Watch for upcoming events and changes at your golf course that will be offered to make women feel welcome.



